Making sense of the buzz on Chinese social media

NOST (TWA netwerk) paid a visit today to CIC in Shanghai. CIC is one of China’s leading social business intelligence providers. They are active in this market since 2004. In their own words, they are ‘making sense of the buzz’.

China has many different social media platforms, with a huge amount of users. To get a feeling of the size of the Chinese social media, take a look at these figures:

  • 485 million Internet users
  • 318 million Blog users
  • 144 million BBS users
  • 230 million SNS users
  • 195 million Weibousers
  • 301 million Video sharing users
  • 42 million Group purchase users

All these users are creating a vast volume of data. This data can be very useful for marketing managers. Collecting, processing and converting it into usable data is however far from easy. To mention two challenges: the Chinese social media platforms do not always have open APIs and users often use internet slag, abbreviations, jargon and nicknames. But with their experience and contact network in the social media world, CIC seems to be more than capable of tackling those challenges and indeed making sense of the buzz.

Link: CIC
Chinese social media statistics courtesy of CIC.

Baidu says bye bye to its microblog

China’s search engine giant Baidu is shutting down its microblogging service ‘Baidu ShuoBa’ by 22 of August.

The service which was launched last year, and was competing with microblogging services like Sina’s Weibo, Tencent’s Weibo and many more. Tencent claims 200m users and Sina 140m for their microblogs.



China to release self-developed aircraft engine

Last month, China’s passenger-jet manufacturer COMAC (Commercial Aircraft Corporation of China), announced that an overall design plan for an indigenously developed large passenger-jet engine is expected to be released by the end of this year. The engine is developed with the C919 passenger jet in mind.

Separately, China SignPost reports that the Chinese Aviation Industry Corporation (AVIC) is planning to invest 10 billion RMB (US$ 1.53 billion) into jet engine R&D over the next 5 years, assigning engine development a top priority. More details in this in-depth report from China SignPost.