International Symposium on Intellectual Property Management & Open Innovation at CSITF
Thursday April 21, 2017; 9:00-17:00
Language: English and Chinese (simultaneous translation available, tbc)
Location: Temporary Meeting Room (second floor)
Shanghai World Expo Exhibition & Convention Center
The Consulate-General of the Kingdom of the Netherlands in Shanghai, the Pudong Intellectual Property Bureau in Shanghai and the Institute for Intellectual Property Management at the School of Management, Zhejiang University organize an International Symposium on Intellectual Property Management and Open Innovation, on April 21st 2017 in Shanghai.
The symposium will be part of the program of the 5th China (Shanghai) International Technology Fair, where the Kingdom of the Netherlands is Guest Country of Honor. Intellectual Property (IP) has become increasingly important in the world, evidenced by the growing volume of patent and trademark applications. Many multinational companies have already incorporated IP strategies into their overall corporate strategy and transformed the IP departments from cost to profit centres. In China, patent application volumes and research and development (R&D) investments are growing rapidly as well. Many Chinese companies are defining their IP strategies and strengthening their IP activities.
In the last decade or so, many organizations have been opening up the innovation process to new ideas hatched outside the organizations’ walls—from suppliers, independent inventors, and university labs. In other words, they have embraced Open Innovation, which emphasizes uncovering new ideas, reducing risk, increasing speed and leveraging scarce resources from outside network as well as from inside. However, how to manage IP in an open innovation environment remains to be a challenge for many organizations.
At the International Symposium on Intellectual Property Management and Open Innovation, leaders from the Intellectual Property Office, technology transfer experts from national and foreign universities, and renowned corporate representatives will participate in a focused discussion on IP management in the context of Open Innovation. They will shed light on the new theories, latest practices, and challenges and solution in the area.